Skills You'll Master in This Course
The B2G marketing funnel — how government buying decisions are actually made
Building a capability statement that generates meetings, not just awareness
Writing capability white papers that educate and pre-sell federal buyers
Agency research — identifying which agencies buy what you offer and how
Approaching contracting officers and small business specialists effectively
Sources sought notices and RFIs — how to respond to shape requirements
Industry days, OSDBU events, and conferences that generate real pipeline
LinkedIn strategy for government business development
Building a government referral network through teaming partners
90-day B2G marketing action plan you can implement immediately
What's Inside
The B2G Marketing Mindset
How government buying is fundamentally different from commercial — and why most commercial marketing fails in GovCon.
Capability Marketing Assets
Capability statements, white papers, one-pagers, and the marketing materials that drive government BD results.
Agency Research & Targeting
How to identify target agencies, research their buying patterns, and prioritize your outreach.
Reaching Contracting Officers
Ethical, effective strategies for building relationships with the people who award contracts.
Sources Sought & RFI Strategy
How to respond to pre-solicitation notices to shape requirements in your favor.
Events & Industry Days
How to maximize ROI from OSDBU events, industry days, matchmaking sessions, and conferences.
Digital & LinkedIn for GovCon
Building your online presence and using LinkedIn to reach federal decision-makers effectively.
Building a Teaming Network
Using teaming partnerships as a BD strategy to access new agencies and contract vehicles.
Content & Thought Leadership
Publishing articles, case studies, and content that builds credibility with federal buyers.
Your 90-Day BD Action Plan
A concrete, structured plan to implement everything in this course within 90 days.
This Course Is Built For You If...
BD Professionals
Business development staff building agency relationships and government pipeline.
Small Businesses
Companies that have registered in SAM.gov but aren't winning enough work.
Consultants
Federal consultants needing a systematic approach to finding new clients.
New Entrants
Entrepreneurs who have completed their GovCon setup and are ready to go to market.
Growing Contractors
Established contractors looking to expand into new agencies and contract vehicles.
Marketing Professionals
Commercial marketers transitioning to or adding government marketing to their practice.
Learn from a Former Federal CIO
Nitin Pradhan — Founder, ScaleUp USA
Former US Federal CIO · Presidential Appointee · Federal Growth Advisor · Top-Rated Udemy Instructor with thousands of students trained globally. Nitin has held senior leadership roles across local, state, and federal government, and helped scale companies including Zoom and New Relic.
Read full bio →Ready to Start?
Join thousands of entrepreneurs and small businesses who have used ScaleUp USA's Federal Business Accelerator to win federal contracts.
Click below to see today's offer
- Lifetime Udemy access
- Capability statement template
- Agency research framework
- 90-day BD action plan template
- Sources sought response guide
- Certificate of completion
- Lifetime Udemy access
- Capability statement template
- Agency research framework
- 90-day BD action plan template
- Sources sought response guide
- Certificate of completion
Other Courses in the Federal Business Accelerator
Free GovCon Intro Course
Your free entry point into the federal marketplace.
Start & Grow a Federal Business
to $100M federal contracting roadmap.
Winning Proposal Writing
Write proposals that win federal contracts.